Our Story
Hey Curlfriend, I’m Joy.
For as long as I can remember, I’ve been fascinated with natural hair, but when I attended a foster care training my relationship with hair changed forever.
It was in that training I was told black families are needed as foster parents. I knew wanted to help black children in foster care maintain cultural connections and the most practical way was to offer hair styling lessons to resource parents.
It was then that it really came to my attention just how hard it was to find clean textured hair care. Determined to find a solution, I hired a black chemist to formulate with plants and created a brand with a mission to give back to the foster care community.
The Joy of Curls is a small family business and we're so glad to have you on this journey with us!
In addition to selling our plant-based goodies all over the world we continue to educate resource parents as well as foster and adoption agency staff on the needs of curls, kinks and coils.
Follow our journey on Instagram and Facebook @thejoyofcurlsbeauty as we become the #1 textured hair resource for the foster care community in the world!
As a small family business, we mix products in small batches to ensure quality and consistency. If you would like to be notified when a new batches are available, join our email list so you’ll be in the know!
A Black-Owned Brand That Supports Black-Owned Businesses
We want to acknowledge and amplify our customer’s voices in all that we do. For this reason, we’ve partnered with other black women owned businesses to enhance and support every aspect of building our brand. Our marketing team, creative director, chemist, and web designer are all innovative and talented black women.
Our chemist was able to use personal knowledge of what works best in her own textured hair to formulate our ingredients, ensuring we have safe preservatives while mixing the best natural cocktails for your tresses.
A Black Owned Brand with Black Owned Business Partners
- Cosmetic Chemist - Cynthia Johnson @cindyjlabs
- Logo and Packaging Design - Snipes Design
- Brand Strategist - CD Creative Loft @candicedenise
- Web Design & Customer Service - Jen Chaney @flintchaneyphotography
- Photographer - Flint Chaney @flintchaneyphotography